Maileg - cherished toys to last for years

Maileg

Discover a whimsical world full of magic and joy where storytime fairy tales come to life. Enter the magic and intrigue of Danish brand Maileg. Mice go on vacation to the beach. Tiny bunnies dance as ballerinas. Everyone sleeps in a vintage matchbox bed. (read more)

The perfect antidote to battery-powered, technology-driven toys – Maileg is a world where princesses make perfect teatime companions; and adventures can be found on a friendly forest walk. It is a world where cats and mice are friends. It is a world of childhood imagination and fun!

Designed in Denmark and made with love, care and the highest quality standards, these are collectible toys to be shared, cherished, and handed down for generations. 

The history of the brand

The idea behind Maileg started when Danish designer and illustrator Dorthe Mailil, was studying at L’ecole D’art de Marseille. For a class project, Dorthe created a quirky clay pixie with exaggerated proportions. The creature immediately won the hearts of her entire class with its spunky personality and charm. Dorthe moved from the medium of clay to fabric and in 1999, and alongside her husband Erik, Maileg was created. Dorthe continues to be inspired to create and grow the Maileg family which now includes mice, bunnies, forest friends and miniature accessories. 

The philosophy 

The team create unique, original, hand-made toys to spread joy and inspire children to imaginative play. They work closely with their suppliers and partners and hold high value in good relationships and quality products. 

Environmentally conscious

The toy designers believe the environment matters and take great efforts to ensure the brand has a limited effect on the planet. Maileg stuff their toys with recycled materials and reduce the use of polybags where possible. They reuse export cartons and all wooden toys are made from FSC approved wood.    

What Maileg products do we stock?

We offer a vast range of Maileg toys, dolls and accessories. Pretty ballerina mice and miniature umbrellas. Tiny suitcases and matchbox beds. Our Maileg range has something to delight and entice everyone.

Why buy Maileg

The products are designed with the highest quality materials. The aim of the brand is for the cherished pieces to last for years. With sustainability in mind – the goal is for the products to be passed down from generation to generation. Maileg follows the ten principles of the UN Global Compact, which relate to; Human rights, labour, the environment, and anti-corruption. Because they regularly conduct quality assessments and tests in collaboration with certified third-party laboratories you know you will receive quality products.  

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