Djeco

Djeco does their creative work of designing and inventing children’s toys in Paris along a little cobbled alleyway on the banks of the Seine. They consider their inventions a team effort, with input from illustrators, designers, and graphic artists.

The name Djeco comes from a reference to the gecko lizard which is said to bring good luck to the homes of South East Asia.

History of Djeco toys

Djeco was founded in 1954 by the mother of the current managing director – Frederic. She was working as a manager of a holiday camp and devised small educational games for her daughter, including dominoes, number games, lotto, etc.

In the 1960’s Djeco became a success, winning a number of awards for its designs. Then Djeco went into a deep sleep until Frederic was all grown up and took over the family company in 1989. He was interested in finding toys from all over the world that could not be found in France. However, in his imagination, there were toys that could not be found anywhere in the world. In 1997 he began to produce educational toys of an artistic disposition not found in the toy world.

He designed wooden toys, jigsaws, and puzzles first, then added card games and board games. In 2004 the company began to design decorative items for children’s bedrooms. In 2006 they added craft kits to the range of Djeco toys.

The toy making team

The toys grew from an emphasis on graphic art, design quality and aesthetic knack, and became a hallmark of a new era in games.
Djeco has a large team that is focussed on creative design. Over half their team works on toy creation, and they have absolute freedom. This allows for the most fun and craziest ideas to be developed.

Graphic artists, designers, illustrators, and inventors all share their bubbling and colourful ideas. However, the emphasis is not only on aesthetic appeal for they make sure their toys are practical, smart and above all doable.

They love innovating and are always ready to take risks to make their dreams become a reality. There is a real emphasis on quality and safety. Suppliers are audited at each stage of the process against a long list of criteria for each toy. The company employs a continual process of improvement and development in the making of Djeco toys.

To visit the Djeco website click here.

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